The links that you shrink become shorter, more readable, and neater espeacaally when long URLs come into play.
You can share you link anywhere, Facebook, Twitter, And even on your own site or blog. Share, Share and more Share. Share your link where every and with whoever you want.
Whenever someone clicks your shortened link, they will be sent to your URL after thier browser is tested. This increases Security by lowing the amount of bots from entering. Also no one knows what the link contains until they 've entered.